What is slow fashion and why is it important?
Our brand is proud to say that we value slow fashion practices.
Slow fashion is a movement that advocates for environmental and social justice in the fashion industry. Its defining point is that it zeroes in on the problem of overproduction and overconsumption.
When shoppers support the unsustainable model of fast fashion production, the problem only gets worse. Slow fashion is also about conscious consumption. We shop with the awareness that the way we consume has an impact on climate change.
Some of slow fashion’s key philosophies include:
- A shift from quantity to quality, both in production and consumption. It’s not hell-bent on constant growth or accumulating more.
- Manufacturing that respects the environment by using low-waste processes and avoiding harmful chemicals.
- Providing workers a living wage and healthy working conditions.
- Producing collections in small batches or on a pre-order basis to avoid unsold inventory.
- An uncomplicated supply chain where raw materials and labour aren’t scattered across the globe. It uses local materials and employs local workers as much as possible.
- Transparency and honesty in its supply chain and practices. A great example is ethical jeans brand HNST, which has a “Hall of Fail” page that showcases its challenges and failures.
- Using natural fibres, deadstock fabrics, or old textiles for upcycling.
(source: Earth.org)
All of SUP Surf Swim Apparel's items are made to order and with fair employment practices from our suppliers.
