One of the hardest tasks is to outline a definition of sustainable fabrics. For our trusted suppliers, sustainable fabric means it’s made from at least 30% recycled or biodegradable materials, but other definitions aren't necessarily the same.
Currently, at Sup Surf Swim, our eco-friendly product collection consists of items made of at least 70% organic or recycled materials, or a mix of these materials.
Our clothing designs are fulfilled using various methods. Many of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.
The inks we use for printing are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals. Sup Surf Swim takes sustainability seriously, that’s why we take care to properly dispose of any left-over ink according to the ink supplier guidelines.
We’re working on being kinder to the planet and supporting the growing need for sustainable fashion. While slow fashion practices might be the key to the fast fashion industry problems, there’s still a long way to go. But we can all do it together, one item at a time.
As you’re reading this, our New Product Development team is already exploring different types of sustainable fabric and looking for ways to add them to our catalog.
